[1]Expanding its role in the Canadian wireless market, Loblaw Companies Limited has announced plans to offer customers a full-service wireless shopping experience at The Mobile Shop [1], with a wide variety of post-paid mobile plan options. This move makes The Mobile Shop one of the biggest wireless retailers in Canada offering:
- Simple, trusted advice from in-the-know, professionally-trained Mobile Advisors
- The latest mobile devices and accessories
- Canada’s biggest selection of mobile providers
- Among the best talk & text mobile plans in the market
- A one-stop shop for Canadians’ mobile needs, conveniently located where you buy groceries
With plans for approximately 200 full-service locations from Vancouver to Halifax by the end of 2012, The Mobile Shop has already unveiled its innovative new design in-store at select Loblaw banner stores in Ontario 
[2]where President’s Choice® products are sold.
Over the coming weeks, The Mobile Shop will expand into British Columbia, Alberta and Atlantic Canada with almost 100 locations up and running across Canada – just in time for the busy holiday season!
“The Mobile Shop will simplify the way Canadians shop for wireless devices,” said Maria Forlini, Senior Vice President, PC Services. “By offering our customers great choice, convenience and trusted, objective advice, we’re confident The Mobile Shop will provide consumers with the best wireless shopping experience in Canada.”
Added Forlini, “At The Mobile Shop, we play an advisory role to ensure our customers’ get the right phone and the right plan in order to help them get the most out of their mobile experience – all in one easy and convenient location.”
The Mobile Shop is a part of PC Telecom, a division of Loblaws Inc., which is comprised of both The Mobile Shop and PC® mobile products and services.